SEO for Physiotherapy: Your Brand and Expert status
You might imagine that the only thing you have to do is appear high in the search results when someone searches for:
- Physiotherapist in London (or you own location)
- Sport Physiotherapy clinic
- Physiotherapy for shoulder issues
However, those search terms are extremely ‘general’ and, as a result most of your competitors will be targeting those keywords too, which makes it very hard to appear high for them … and actually they are not always the most lucrative keywords to target.
SEO for Physiotherapists: Defining your USPs and Showcasing your Specialty & Niche areas
We all look for the best fit, whether that’s clothes, cars, holidays or houses and it’s no different when a potential client is looking for a Physiotherapist to help them with their pain or injury. Your clients will be searching for:
- Physiotherapy for rotator cuff injury
- Achilles tendon Physiotherapy exercises
- Physiotherapist for knee rehabilitation
Importantly your potential clients need to see a reason to choose your physiotherapy service over those of your competitors. The most effective way is to show your clients that you ‘specialise’ in the ‘issue’ that they have, which helps them decide that you are the Physiotherapist whose services they want to us.
SEO for Psychotherapists: Developing your business goals
My SEO for Psychotherapists method is successful because we go beyond just working on your SEO, so that you appear high for Physiotherapy ‘search terms’, we work on building a successful business model that will attract clients because you are offering ‘exactly’ what they are looking for.
SEO for Physiotherapists: Defining Your Unique Selling Points & Niches
Not every client is looking for the same thing when they search for a ‘Physiotherapy’, some clients have more specific requirements.
- Post-surgery physiotherapy
- Paediatric physiotherapy
- Ante & Postnatal physiotherapy
- Musculoskeletal physiotherapy
- Pain management physiotherapy
- Dry needling physiotherapy
The reasons that people look to use the services of a Physiotherapist are as numerous as the number of Physiotherapists out there … well maybe not quite!
Defining your unique selling points and understanding the areas you like to work with, your ‘niches’, not only sets you apart from your competitors and allows you to appear high in the search results for those ‘niches’ but it also speaks directly with your target audience who can see that you offer exactly what they are looking for.
Physiotherapists SEO & Business Development
SEO for Physiotherapists shouldn’t just be about getting you found in the search engines but also about making sure that you are focusing on your business goals and matching those with the needs of your clients.
Together we explore your specialisms (niche areas) and unique selling points, those that set you apart from your competitors, to develop a website that ‘speaks’ to your future clients and gives them confidence and confirmation that it is your physiotherapy service that they feel confident towards and want to contact to discuss treatment.
Contact me to have a free ‘no obligations’ consultation about SEO for Physiotherapists and tell me what you would like to be achieving in three months’ time.