SEO for Personal Trainers & Fitness Professionals
Is Your Website In The Search Results? If not then let’s have a conversation

SEO for Personal Trainers

Cost effective marketing for Health & Fitness Professionals

You’ve developed your Personal Training skills and you’re ready to see clients or you’ve been working as a Fitness Professional for many years but find it harder and harder to market your business and attract new clients.

Sound familiar?

SEO for Personal Trainers & Fitness Professionals follows my simple but effective formula to not only improve your search engine optimisation (position in the search results such as Google) but also to really help you develop your business and become more successful and more profitable.

Why do you need SEO for Personal Training?

Health & Fitness is always in the news and the public’s appetite for the services of Personal Trainers & Fitness Consultants has never been stronger. However Personal Training is a competitive business with lots of alternatives for your potential clients to choose, but get the marketing right and you can have a thriving and profitable business.

Search Engine Optimisation (SEO) for Personal Trainers works to improve your search engine results position (SERP) and develops your website to attract more of the clients you want to target and work with.  It turns them from website browsers to action takers who contact you to discuss Personal Training and Fitness Programmes.

Let’s talk about your website’s Search Engine Optimisation
London Search Engine Optimisation Services for Small Businesses

Small Business SEO Success Stories

SEO for Personal Trainers & Fitness Professionals

SEO for Personal Trainers focusses on developing a clear plan and exploring your ‘Unique Selling Points’ that will differentiate you from the thousands of other options that your clients face, not just other Personal Trainers but also other Fitness Classes, Lifestyle Coaches, Online Fitness guides, to list just a few.

You might imagine that the only thing you have to do is appear high in the search results when someone searches for:

  • Personal training in London (or you own location)
  • Circuit Training Sessions
  • Bootcamp Fitness classes

However apart from those search terms being extremely ‘general’ and competitive which means that most of your competitors will be targeting those keywords too.

More importantly your potential clients need to see a reason to choose your Personal Training or Fitness service over those of your competitors.

SEO for Personal Trainers & Fitness Professionals

My SEO for Personal Trainers method is successful because we go beyond just working on your SEO, so that you appear high for Personal Training Search Terms, we work on building a successful business model that will attract clients because you are offering ‘exactly’ what they are looking for.

SEO for Personal Trainers, Defining Your Unique Selling Points & Niches

Not every client is looking for the same thing when they search for a personal trainer. Some clients have more specific requirements.

  • Outdoor personal training
  • Nordic Walking fitness classes
  • HIIT Circuit Training in the park
  • Fitness training for running the marathon
  • Pre Wedding fitness programme personal trainer
  • Post operative fitness training

The reasons that people want to improve their health and fitness are as numerous as the number of personal trainers out there … well maybe not quite!

Defining your unique selling points and understanding the areas you like to work with, your ‘niches’, not only sets you apart from your competitors and allows you to appear high in the search results for those ‘niches’ but it also speaks directly with your target audience who can see that you offer exactly what they are looking for.

Personal Training Website SEO & Business Development

SEO for Personal Trainers shouldn’t just be about getting you found in the search engines but also about making sure that you are focusing on your business goals and matching those with the needs of your clients.

Why choose to work with Webtime to improve your Personal Training SEO?

I have over ten years of working with Therapists and Trainers and helping them to develop successful profitable businesses, most have remained clients and still work with me on current or new projects. I am also a fully qualified Personal Trainer (YMCA) & Nutrition Advisor and so I understand your business and your target clients wants and needs.

Together we explore your specialisms (niche areas) and unique selling points, those that set you apart from your competitors, to develop a website that ‘speaks’ to your future clients and gives them confidence and confirmation that it is your Personal Training or Health & Fitness service that they feel confident towards and want to contact to discuss their health & fitness goals.

Contact me to have a free ‘no obligations’ consultation about SEO for Personal Training and tell me what you would like to be achieving in three months’ time.

SEO for Personal Trainers & Fitness Professionals

Contact me to have a free ‘no obligations’ SEO for Personal Trainers & Fitness Professionals consultation and tell me what you would like to be achieving in three months’ time.

Let’s talk about your website’s Search Engine Optimisation
London Search Engine Optimisation Services for Small Businesses
Search Engine Optimisation Services for Small Businesses

Capture customer attention during the buying cycle

The way we search and find websites has changed dramatically since ‘Google’ and the like began organising the information on the web, however search is very much alive and vitally important to any business that operates a website.

In fact up to 80% of the time that customers spend in the buying cycle is spent on researching before they make a decision.

You want to be certain that customers have come across you, your goods, your service or brand during that 80% of the buying cycle so that they think of you when they make the decision to buy, book up or make an enquiry.

Let’s talk about your website’s Search Engine Optimisation

Today ranking well for ‘mobile search’ is even more important.

Over 50% of your UK customers are now searching on mobile phones and tablets.

Websites built to be ‘mobile responsive’ (pages that adapt to the screen viewed on) and optimised for ‘local search’ have the edge over those that aren’t.

Is your site search engine friendly, optimised for ‘local search’ and ‘mobile responsive’?

Let’s talk about your website’s Search Engine Optimisation
Contrary to what many people think, Search Engine Optimisation is not about pleasing the search engines.

Search Engine Optimisation is about pleasing your customers by understanding them, speaking to them and answering their needs.

There has been so much written about how to please the search engines with SEO techniques, that many businesses have forgotten what lies behind the process and why search engines give credit to sites that follow good search optimisation.

Search engines work hard to understand your web pages so that they can deliver millions of great answers daily to those browsing for a solution to their needs or questions. Answers in the form of quality, relevant information on your website, blog or video.

Search Engine Optimisation is all about helping those web browsers, your potential customers, find a solution to their problem … your business!

Search Engine Optimisation and indeed Search Marketing is all about focusing on aligning the elements of your website so that those searching for a solution to their needs find you.

The key here is focus!

  • Focus on who your customers are – age, race, gender, social bracket, profession, influences
  • Focus on what they need – not only what they need but what it is about that need that is so important to them
  • Focus on how they put this into words – knowing the words they use helps you to speak to them in a compelling manner
  • Focus on why you are the one who can solve their need – consumers don’t care about you they care about why you can help them
  • Focus on the actions you want them to take when they find your website

This information will enable you to align the elements on your site, resulting in web pages that clearly show your customers, and the search engines, why you can solve their needs.

Yes there are other elements to good Search Engine Optimisation, making sure tags and codes are all correct, adding information to coding that helps the search engines understand the content better, off web site elements like links to your website, mentions on other platforms, etc

But the most important factors are all wthose that make your web pages great for visitors to read.

Amanda Falkson Psychotherapist in London

Brian has been looking after my websites for more than 12 years – he is an essential part of my business.

Brian takes great care of his clients and, as well as being extremely able in his field, he is a lovely person to have involved in my business! I can’t recommend him too highly.

Therapy Website SEO Client Kate McGeever

Webtime takes the stress of managing a website away.

The work that they have done has kept the website high up in the search results and, as a result, has provided a stream of enquiries from therapy clients and therapists over the last four years.

One of the best things about working with Brian is that he makes things easy.

Therapy Site SEO Services Client

Brian’s broad knowledge and experience means he can understand clients’ business needs as well as website design and development issues.

I am now appearing high in the search engines for vital keywords like ‘Executive Coaching in Manchester,’ ‘Pesso Boyden Manchester’ and ‘Personal Development Therapy in Manchester.’

Webtime even created helpful ‘How to’ guides that gave me the confidence to start to manage my own site.

If you’ve had a disappointing or poor experience with a web developer in the past, you won’t with Brian. He really does care.

One to One SEO Coaching for Therapy Sites
I highly recommend Brian. I am not a technophile and he makes it easy to understand. He is thorough, genuine and knowledgeable. I attended his workshop where I’ve learnt how to make my website seen. Thank you Brian for your expertise! It was a pleasure to work with you.
Nathalie Roth, Nurse Your Tree
Small Business SEO Coaching London Photographer Henrietta Garden
I really can’t recommend Brian highly enough. Having hit a wall with trying to get my web-site up the SEO rankings he’s turned it all around for me whilst teaching me exactly how to work it all myself. He’s clear, enthusiastic and has completely inspired me to now take my business up to the next level. Thanks so much Brian!

We are receiving high quality enquires

I would highly recommend Brian Cotsen. His in depth and holistic web building service has worked!

I have to say at the beginning I was slightly dubious that the SEO of a website could really result in new orders and, to my delight and surprise, it has. We are receiving high quality enquires and last week we succeeded in converting an enquiry into a contract which will more than cover the cost of the investment.

Brian took the time and care to really understand my business, and guided me through a rigorous process in terms of the content and presentation of the website. I very much appreciated his patience, challenge and support.

He leaves no stone or mega bite unturned!